Angelalia Roza, Mohamed Rehan Karim
Based on the existing competition among intercity land public transport modes, the intercity bus is preferred to the train. But lately in Malaysia, bus is confronting more challenges. It is crucial to address this problem, since intercity bus transport plays an important role in the intercity transportation system in this country. This research aims to determine the influencing factors for intercity land transport mode competition in Malaysia based on the Stated Preference (SP) and binomial logit model. A paper based survey was designed in the form of Reveal Preference (RP) questions and Stated Preference (SP) questions. A total of 12,000 data set was analyzed to calculate bus preference probability by using SP technique and binary logit equation. SP questions designed in the form of two scenarios: intercity bus scenario and intercity train scenario. The intercity bus scenario represents the changes to intercity bus service values, meanwhile the intercity train scenario represents the changes to intercity train service values. It is really interesting finding that the bus users have a different perception on the value service changes of their current mode toward their mode’s competitor. This study considers providing a better understanding of higher intercity bus ridership against the train in Malaysia based on the four determined explanatory attributes.
Key words:intercity land mode competition; stated preference; binomial logit;sensitivity
DOI:10.21063/ICTIS.2016.1078
Date:2016